Category: Uncategorized
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The Future of Influencer Marketing in the AI Era – What’s Next?
If the last decade was about likes, shares, and virality, the next one will be about trust, precision, and authenticity. AI has already changed how brands find, collaborate, and measure influencers. But the real story is just unfolding. Here’s what I see shaping the future: 1. The Rise of Virtual Influencers From Lil Miquela in…
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Not Just Pretty Faces: How AI is Changing the Game for Influencers
Meet “Dolly Didi” and the Data A regional beauty brand in India was planning a campaign to promote their new herbal hair oil. Traditionally, they would rope in a glamorous, pan-India face from Mumbai — someone with millions of followers. But this time, the brand ran its influencer shortlist through an AI tool that analyzed…
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“Every Team is Now a Marketing Team”
Why Marketing Can’t Be Just One Department Anymore? A decade ago, marketing sat in its own corner — running campaigns, managing brand assets, and occasionally collaborating with sales. Fast forward to today, and that model looks almost quaint. In 2025, marketing is no longer a siloed function. It’s embedded in every team, every touchpoint, and…
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The Rise of Marketing-Led Growth (Part 3): Building the Marketing Engine for Sustainable Growth
How today’s CMOs are powering long-term impact through people, platforms & performance? In the previous chapters, we explored how marketing has become more than a branding tool — it’s evolved into a strategic growth driver, with CMOs owning key metrics like customer acquisition cost, pipeline contribution, and customer lifetime value. But how exactly do they…
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Marketing-Led Growth, Part 2: The New Power Tools of the Modern CMO
In Part 1, we explored how modern CMOs are evolving from brand guardians to strategic growth drivers. Now in Part 2, we shift focus to the power tools fueling this shift — the AI, data platforms, automation, and GTM systems that are reshaping the marketing function from creative to commanding. This isn’t just about using…
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“Marketing Is No Longer a Support Function — It’s Leading Growth”
For years, marketing was seen as the department that made things “look good.”Logos. Brochures. Sales decks. Campaigns. Important? Yes.Core to revenue? Rarely. But that narrative is changing — fast. Today’s business leaders are realizing something powerful:Marketing isn’t just a support function — it’s a growth engine. Why the Shift? Because how people buy has changed.…
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MULTI-TASKING, AN OPPORTUNITY OR A DRAWBACK? PART-III
On the one hand, multitasking presents various potential advantages by enabling people to work on several things at once. It can boost productivity, especially when tackling straightforward or everyday jobs that don’t call for intense concentration. This may result in better time management and the ability to accomplish more within a set amount of time.…
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MULTI-TASKING, AN OPPORTUNITY OR A DRAWBACK? PART-II
Psychologists have been studying the concept of humans executing more than one job since the 1920s, although the term “multitasking” did not appear on the scene until the 1960s. It (multitasking) was first used to characterize computers rather than people. In the initial days of Computer Invention, the 10-megahertz computer was so astonishingly fast that…
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MULTI-TASKING, AN OPPORTUNITY OR A DRAWBACK?
Daily, it appears that we have a mountain of tasks to complete. Would you have enough time in the day to get everything done if you typed out the list and estimated how long it would take to finish each task? Most of us will say no to it. And that is how we engage…
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