Tag: #CMOTalks
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Not Just Pretty Faces: How AI is Changing the Game for Influencers
Meet “Dolly Didi” and the Data A regional beauty brand in India was planning a campaign to promote their new herbal hair oil. Traditionally, they would rope in a glamorous, pan-India face from Mumbai — someone with millions of followers. But this time, the brand ran its influencer shortlist through an AI tool that analyzed…
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