Tag: digitaltransformation
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The Rise of Marketing-Led Growth (Part 3): Building the Marketing Engine for Sustainable Growth
How today’s CMOs are powering long-term impact through people, platforms & performance? In the previous chapters, we explored how marketing has become more than a branding tool — it’s evolved into a strategic growth driver, with CMOs owning key metrics like customer acquisition cost, pipeline contribution, and customer lifetime value. But how exactly do they…
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