Tag: #FutureOfMarketing
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Why 90% of Enterprise AI Projects Fail to Launch
The AI Hype Cycle vs. The Product Reality We are awash in AI promises, but the dirty secret of the enterprise world is the vast graveyard of failed projects. Companies spend millions on data scientists, only to have their AI initiatives stall out, unable to make the leap from a laboratory proof-of-concept to a profitable…
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The Phygital Revolution: How to Build a Winning Strategy
How can your brand go phygital? Step 1: Start with the Customer Journey Phygital isn’t about shiny tech—it’s about solving customer pain points. Step 2: Pick the Right Tools Not every brand needs AR headsets or cashier-less stores. Sometimes simple works best: Step 3: Blend Tech with Human Touch The magic lies in balance. Too…
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The Phygital Revolution: How Global Brands Are Leading the Way
In Part 1 we saw why the world is going phygital, Part 2 explores the who—the global brands already mastering this art. From fashion to fitness, companies are proving that when technology and human touch blend, the customer experience becomes unforgettable. Nike: Turning Shopping Into an AR Adventure Nike isn’t just selling sneakers—they’re selling an…
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The Phygital Revolution: Blending Online and Offline Marketing
There was a time when businesses had to choose between being “digital-first” or “store-first.” That era is gone. Today, consumers no longer think in channels—they think in experiences. This is where the Phygital Revolution comes in: blending physical and digital into one seamless journey. What Does “Phygital” Really Mean? “Phygital” isn’t just a buzzword—it’s a…
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