Tag: #HyperLocalization
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The “Dictionary” Trap – Why Translation Isn’t Localization
We’ve all seen it: a global brand launches a campaign in India, and the Hindi text looks like it was run through a 2010 version of Google Translate. It’s grammatically “correct,” but it feels… off. While going through many research papers on the Global AI Divide, I’ve found that the biggest hurdle isn’t language—it’s semiotics.…
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