Tag: #IndianMarketing
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Zero-Party Data & Privacy-First Marketing
Part 2: The Rise of Zero-Party Data – Why Customers Willingly Share Data In Part 1, we saw how the end of third-party cookies is forcing brands to rethink data strategies. The big question is: what fills the gap? The answer is Zero-Party Data — information that customers intentionally and proactively share with you. Unlike…
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The Death of Third-Party Cookies – What Comes Next?
For years, marketers have lived off third-party cookies — those tiny trackers that followed users around the internet, telling us what they clicked, searched, or shopped for. It was convenient, yes. But it also crossed the line of privacy far too often. Now, with Google finally phasing out third-party cookies in Chrome and stronger privacy…
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