Tag: #MarketingInnovation
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The Phygital Revolution: How to Build a Winning Strategy
How can your brand go phygital? Step 1: Start with the Customer Journey Phygital isn’t about shiny tech—it’s about solving customer pain points. Step 2: Pick the Right Tools Not every brand needs AR headsets or cashier-less stores. Sometimes simple works best: Step 3: Blend Tech with Human Touch The magic lies in balance. Too…
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Zero-Party Data & Privacy-First Marketing
Part 3: Building Trust in a Privacy-First World The shift from third-party cookies to zero-party data isn’t just about compliance — it’s about redefining the relationship between brands and customers. In a world where consumers are more aware of how their data is used, trust has become the ultimate currency. What Trust-Driven Marketing Looks Like…
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