Tag: #MarketingStrategy
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The Phygital Revolution: How to Build a Winning Strategy
How can your brand go phygital? Step 1: Start with the Customer Journey Phygital isn’t about shiny tech—it’s about solving customer pain points. Step 2: Pick the Right Tools Not every brand needs AR headsets or cashier-less stores. Sometimes simple works best: Step 3: Blend Tech with Human Touch The magic lies in balance. Too…
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Zero-Party Data & Privacy-First Marketing
Part 2: The Rise of Zero-Party Data – Why Customers Willingly Share Data In Part 1, we saw how the end of third-party cookies is forcing brands to rethink data strategies. The big question is: what fills the gap? The answer is Zero-Party Data — information that customers intentionally and proactively share with you. Unlike…
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Not Just Pretty Faces: How AI is Changing the Game for Influencers
Meet “Dolly Didi” and the Data A regional beauty brand in India was planning a campaign to promote their new herbal hair oil. Traditionally, they would rope in a glamorous, pan-India face from Mumbai — someone with millions of followers. But this time, the brand ran its influencer shortlist through an AI tool that analyzed…
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“Every Team is Now a Marketing Team”
Why Marketing Can’t Be Just One Department Anymore? A decade ago, marketing sat in its own corner — running campaigns, managing brand assets, and occasionally collaborating with sales. Fast forward to today, and that model looks almost quaint. In 2025, marketing is no longer a siloed function. It’s embedded in every team, every touchpoint, and…
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The Rise of Marketing-Led Growth (Part 3): Building the Marketing Engine for Sustainable Growth
How today’s CMOs are powering long-term impact through people, platforms & performance? In the previous chapters, we explored how marketing has become more than a branding tool — it’s evolved into a strategic growth driver, with CMOs owning key metrics like customer acquisition cost, pipeline contribution, and customer lifetime value. But how exactly do they…
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Marketing-Led Growth, Part 2: The New Power Tools of the Modern CMO
In Part 1, we explored how modern CMOs are evolving from brand guardians to strategic growth drivers. Now in Part 2, we shift focus to the power tools fueling this shift — the AI, data platforms, automation, and GTM systems that are reshaping the marketing function from creative to commanding. This isn’t just about using…
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